폭스바겐 그룹이 보유한 브랜드 (벤틀리, 부가티, 포르쉐, 람보르기니 등 계열사)

Brand and Products

폭스바겐의 사업을 단순히 자동차라는 것에 초점을 맞출 수도 있지만, 폭스바겐 그룹은 자동차 메이커 그 이상의 의미를 가지고 있습니다. 이동성과 관련된 다양한 서비스 포트폴리오가 폭스바겐이라고 할 수 있습니다. 개별 특성을 가진 다양한 브랜드와 기업을 통합하고 폭스바겐이라는 하나의 우산 아래에서 각자의 정체성을 유지하기 위해 노력하는 것은 매우 큰 도전입니다. 하지만 이것은 모든 폭스바겐 산하의 브랜드와 기업이 공통된 가치의 흐름과 그룹 형태의 초석에서 각각의 브랜드만의 기여를 할 수 있는 유일한 방법입니다. 

폭스바겐 그룹의 모델 범위

Volkswagen - The Volkswagen Passenger Cars brand is one of the world’s most successful volume carmakers. The Group’s core brand maintains facilities in 14 countries, where it produces vehicles for customers in 153 nations. In 2012, Volkswagen Passenger Cars delivered 5.74 million vehicles, setting a new record.

Audi - Audi is one of the world’s leading manufacturers of premium cars and has been part of the Volkswagen Group since 1965. Today, the company makes vehicles ranging from compact to top-of-the range models. In 2012, Audi delivered more than 1.455 million cars, setting a new record.

SEAT - SEAT looks back on a history spanning over 60 years. A member of the Volkswagen Group since 1986, the Spanish carmaker today designs, develops and manufactures cars and components at its production sites in Barcelona, Martorell and Prat. In 2012, SEAT delivered more than 321,000 vehicles to its customers.

ŠKODA - ŠKODA is one of the world’s longest-standing carmakers. Since becoming a member of the Volkswagen Group in 1991, the Czech brand has more than quintupled its deliveries to 939,200 cars in 2012.

Bentley - Bentley Motors was founded by W.O. Bentley in 1919 and has been part of the Volkswagen Group since 1998. At its headquarters in Crewe, the English carmaker manufactures luxury cars that combine cutting-edge automotive technology with the ultimate in craftsmanship.

Bugatti - For more than 100 years, Bugatti has been synonymous with aesthetic and technologically exceptional cars. In 1998, the legendary brand became part of the Volkswagen Group. Since production started in 2005, the Bugatti Veyron 16.4 and its siblings Grand Sport, Super Sport and Vitesse are manufactured in the company’s facility in Molsheim, Alsace.

Lamborghini - The Italian sports car manufacturer Lamborghini has been part of the Volkswagen Group since 1998. Today, some 950 employees work at its headquarters in Sant’Agata Bolognese making super sports cars that are coveted the world over. In 2012, Lamborghini delivered more than 2,000 vehicles.

Porsche - Dr. Ing. h.c. F. Porsche AG is the most successful sports car manufacturer in the world and became a member of the Volkswagen Group in 2012. Porsche maintains own production sites in Stuttgart and Leipzig. In 2012, the company delivered 141,000 cars, setting a new record.

Ducati - The Italian motorcycle brand Ducati was founded in 1926 and has been part of the Volkswagen Group since 2012. The company’s reputation is based on its legendary success on the racetrack. It produces top-of-the-range motorcycles in Bologna. In 2012, Ducati produced more than 41,000 motorcycles.

Volkswagen Commercial Vehicles - Over 50 years ago, the foundation was laid for the Volkswagen plant in Hanover. The first transporter rolled off the production line here on 8 March 1956.

Scania - Scania was one of the first companies in the world to make commercial vehicles and has been a member of the Volkswagen Group since 2008. This long-standing Swedish brand manufactures heavy trucks, buses and engines at nine production sites in six countries. In 2012, Scania delivered and took care of over 64,000 commercial vehicles to customers in more than 100 markets.

MAN - The MAN Group is one of Europe’s leading industrial players in transport-related engineering. As a supplier of trucks, buses, diesel engines, turbomachinery, and special gear units, MAN employs approximately 52,500 people worldwide. Its divisions hold leading positions in their respective markets.